We believe that changing the world starts with very simple acts done on a daily basis. It starts with becoming more mindful of the action we are taking in every moment, and that includes the products we choose to buy.
Increasingly, people are more aware than ever of how their purchasing impacts the world. Across the board, consumers are willing to pay more for sustainable products. With 73% (Nielson 2015) of millennials globally supporting ethical brands over others. People are willing to spend more on what is actually good for the earth and the people on it. Today's consumers don’t want to buy a product that is harmful to people and the environment, they want to buy something that aligns with their personal values.
That’s why we're seeing a shift towards sustainable farming and products giving profits back to social causes. Change Coffee is proudly Fairtrade. Consumers are more informed, socially aware, caring about social justice, equity, the planet, and the environment more than ever before. Consumers are waking up! And they're making very conscious choices around what they are buying.