We believe that changing the world starts with very simple acts done on a daily basis. It starts with becoming more mindful of the action we are taking in every moment, and that includes the products we choose to buy.
Increasingly, people are more aware than ever of how their purchasing impacts the world. Across the board, consumers are willing to pay more for sustainable products.
With 73% (Nielson 2015) of millennials globally supporting ethical brands over others. People are willing to spend more on what is actually good for the earth and the people on it. Today's consumers don’t want to buy a product that is harmful to people and the environment, they want to buy something that aligns with their personal values. That’s why we're seeing a shift towards sustainable farming and products giving profits back to social causes.
1 billion cups of coffee are consumed each week across the globe with a huge environmental and social impact for some of our poorest communities. But that simple cup of coffee we drink every day can make a positive difference in this world. And it comes down to supporting responsible coffee companies that care for the planet and humanity.
We no longer dream of a world where the coffee we buy is picked by women and children in dangerous and poor conditions. We want to see farming practices and communities thriving and It can be done, laws can be changed, companies can be changed, the way we do business can be changed.
We're calling on the brave and courageous change-makers who will join us in our fight to make the world more habitable and humane. Start voting with your dollar and let's make this world a better place. Choose products that do good!
"Do your little bit of good where you are; its those little bits of good put together that overwhelm the world" - Desmond TuTu